A hand draws three connected blocks beside the word Outline on a chalkboard.

How to Explain Jargon in a Blog Post Without Talking Down to the Reader

Explain jargon by showing what the term means in the reader’s task, then give them the label they’ll need to recognize. Keep exact terminology when it helps someone follow instructions or find a setting, but don’t make them learn a vocabulary list before they can understand the answer.

A beginner can be intelligent, capable, and completely unfamiliar with the words you use every day. Writing for that person means closing a knowledge gap without treating it as an intelligence gap.

Decide whether the term earns its place

Some specialist language carries a necessary distinction. Some merely makes a familiar idea sound more impressive. Ask what the reader loses if you use ordinary words instead.

If “improve the order of the sections” says exactly what you mean, you may not need “optimize information architecture” in that sentence. But if the reader must locate a field called “Excerpt,” removing the word from your instructions creates a new problem. They need the label to recognize what comes next.

Keep a term when it names an important concept, matches a real interface or document, or helps the reader continue learning. Otherwise, use the simpler wording and move on.

The standard depends on the reader. A professional audience may find repeated explanations of familiar terms distracting. A beginner may need the first use explained. Choosing one reader before you outline helps you decide what knowledge you can reasonably assume.

Connect meaning, action, and recognition

A dictionary-style definition can be accurate and still leave the reader stuck. “An outline is a structured representation of a document” names the thing without helping someone make one.

Try this instead:

“Put the points your reader needs in the order they’ll need them. That working list is your outline. You can change it as you discover a better explanation.”

The reader now knows what to do, what the result is called, and what degree of finish is expected. They don’t have to wonder whether an outline requires polished sentences or a complicated formal numbering system.

For a task-based explanation, look for three connections:

  1. Meaning: What does this term describe here?
  2. Action: What should the reader do with that information?
  3. Recognition: What will help them identify it in the next step?

You don’t need three separate sentences every time. “Use the Excerpt field for the short summary of the post” may be enough if the reader already knows how to open that field. If they don’t, the article needs the relevant navigation instructions too, verified for the system you’re teaching.

Put the explanation where it becomes useful

Define an unfamiliar term at its first meaningful use, close enough that the reader doesn’t need to leave the paragraph to understand it. If an explanation requires several other unfamiliar terms, work backward to the one concept they need first.

Suppose you’re about to explain a call to action. Begin with the reader’s next move: “Tell the reader what useful step they can take after this article. In marketing, that invitation is called a call to action, or CTA.”

You can use CTA afterward if you’ll repeat it enough to make the abbreviation helpful. If it appears only once, the abbreviation may add work without saving any.

There’s a further decision underneath the term: whether an invitation belongs in the article at all. The guide to deciding whether a blog post needs a call to action addresses that choice. A definition should open the door to judgment, rather than turn the term into something the reader feels obliged to include.

Watch the sentences around the definition

Words such as “obviously,” “simply,” and “everyone knows” can make a struggling reader feel that the confusion is their fault. Often you can remove them without losing any meaning.

“Simply configure your permalink” doesn’t become beginner-friendly because you defined permalink earlier. The reader still needs to know which action you’re recommending, where it happens, and whether it could affect existing links. If the action is outside this article’s scope, give them the relevant prerequisite before asking them to act.

Respect also means avoiding playful analogies that erase an important distinction. An analogy can help introduce a concept, but tell the reader where the comparison stops if that boundary matters to the task.

Use a glossary when people will repeatedly look up several necessary terms. It can serve as a reference, while the article still explains the words needed to follow its main path. A glossary at the bottom shouldn’t be the price of understanding the first paragraph.

Read one passage from your draft and circle the unfamiliar terms. For each, either replace it, explain its job, or give the reader a way to recognize and use it. Keep the reader moving through the idea, and the vocabulary will have somewhere to belong.

About the author

Entrepreneur, programmer, musician, stay at home uncle, video game aficionado, movie connoisseur, pool shooting junkie... In other words, just an every day regular guy living an extraordinary life and working from home. Enter your name and email address in the form on the left to find out how you can too.

Leave a Reply

Your email address will not be published. Required fields are marked *