Good Morning. Today I have some very cool training that I’d like to share.
It’s something that I get asked about a lot, and I’ve seen get asked a lot in the groups that I am a member of, so I wanted to quickly pass on some expertise and experience gained from being involved in several businesses and opportunities where I had to do follow ups daily as part of my daily routine.
I know there are a lot of ways to do a follow up call or follow up email, and there are others that have their own preferred methods, but this one that I’ve been using personally.
The Formula:
Yes, there is a formula that I use and it’s a modified welcome video script. On squeeze pages there is a formula that works for getting people to opt in and give your their information. What I’ve done is copy the success of squeeze pages and adapted it my follow up.
Here’s the squeeze page formula, (modified for follow up in parenthesis).
- Tell them who you are (Thank them or welcome them and tell them who you are).
- Tell them what you have (Get on there level so they can relate and tell them what you have).
- Tell them why they need it (Agitate a problem or desire, and tell them why they need it).
- Tell them how to get it (Build them up and tell them how to get it).
I’ve been talking about Empower Network for a while, so I wanted to switch up to another source of income for me, Virtual Profit Network, so you can see how this applies to any business.
== Example Email Script ==
Hi <name>,
Thanks for opting in to receive more information from Virtual Private Network.
My name is <name> and I don’t know what your situation is for wanting to make extra income, but I know you’re looking just like I was.
Maybe you’re like me and was looking for a way out of a tough spot. I don’t know if you know what it’s like to be broke and have bills piling up that you couldn’t pay, and was frustrated because no matter what you did, no matter how hard you tried, you just couldn’t seem to make enough money.
That’s how I was for me. I had lost my job to downsizing and the unemployment checks were running out and it was frustrating because I just couldn’t seem to find work at all, no matter how hard I looked. It’s true. There aren’t that many jobs around anymore!
I don’t know if you know if you know what it’s like to feel hopeless but that’s how I felt, being broke,
not being able to provide for my family the way I should. I felt hopeless and worse, I felt like a failure every time I looked others being able to do things like go on vacations or even buy something nice for a loved one.
Do you know how what that’s like to feel like a failure? I was a failure, and that’s why I started looking for a way to make extra money… Then I found the Virtual Profit Network.
It was a game changer. I had been searching for a way to make money for a while and I saw this crazy little ad, (probably like the one you saw to get here), that said make money today… no start up costs. I was broke so not having to put any money out and make money? I was very skeptical but i opted in anyway, like you did, and what they said made sense!
So I decided to give it a try and got in.
I did the free offer, which was a breeze, (that’s how you get it for free), and it was exactly what they said it would be. Now I’m building in a business that puts $20 in my PayPal over and over again just for posting ads, plus a chance to earn residual income on top of it!
I finally something that isn’t all hype or another cheap product or someone trying to get me to draw circles and do home meetings or any of that crazy stuff I’ve done before. A real way to make money. Sure it’s just $20 bucks at a time, but it adds up fast!
The best part is that I wasn’t doing this alone! I’m part of a group of people who are the most insightful and helpful in helping me to be successful and to be around people like Larry Beacham (Google him) and all of the awesome members helping each other is priceless.
If you’re truly serious about making extra money, regardless of your reasons for looking, Virtual Profit Network works! I know it because it’s working for me and I’m just a musician, and if it works for me, then I know it can work for anyone.
It’s free to get started so all it takes from you is a decision to take action and start making money. That’s it!
Will you make that decision today?
http://virtualprofitnetwork.com/landingpage.php?user=dexterwebn
== End Example Email Script ==
See what I did there?
I followed the steps, but right in the middle of it, I agitated a problem by telling my own story. I got down to the lowest level, highlighted a problem, agitated it then delivered a resolution. Here’s the thought process.
There is a mechanic at work when people opt in to a web form. I don’t think there is an official name for it, but there is a disconnect between the time someone puts in their information and the time they get a follow up from a live person.
In between, there is usually a lot of emails that get browsed over, because if they’re opportunity seeking, they’re getting a lot of emails. Even more, they are mentally in “search mode” and are usually distracted by whatever they’re watching or reading to pay full attention to you.
I learned a long time ago that you have to not only get their attention, but keep it and it starts with your subject. Have you ever heard of a hypnotic suggestion? It sounds like a cheap magic trick, but all it is, is passing a suggestion directly to a person’s subconscious so that they are more likely to do something.
True story…
I remember one time I was just browsing through emails and I saw an email I was going to delete without even reading and I had it checked to delete, along with all the others – bulk delete. The subject line had one word that, for whatever reason, I couldn’t get out of my head.
No matter what I did I was drawn back to that email. I deleted it and went back into my trash folder to look for it and I read it. Why was that? Why was I drawn to that one email?
It wasn’t until later, after I started studying marketing that I learned I was hypnotized… meaning the person who wrote that email passed me a hypnotic suggestion and I was compelled to read that email.
I won’t get into too much details about methods, but when I do a follow up, I always include one of the following at the end of the subject (yes, in caps): ((OPEN)), ((READ)), ((WATCH)), ((OPEN NOW)), and similar commands. The subject itself is best when it’s personalized.
- Hi <name>, important information you asked for. ((OPEN NOW))
- Here is the information you requested, <name> ((READ))
- Responding to your request for information, <name> ((OPEN))
Notice that my subject lines are “response” statements. When you’re following up, you are always “responding to their request,” not approaching them to offer them an opportunity. This sets the pace for you to be in control of the conversation. Always remember they asked for more information, you’re not trying to sell them.
Going back to the email, the construct of the email is to connect with the person, form a relationship, stir emotions, and give them a call to action. By stirring an emotion you do something else… you build a sense of urgency and desire that is unfulfilled, and by telling them about your opportunity, it should give a sense of relief, followed by something they can do, (not what you can do for them).
How does this apply to a phone call?
It’s the exact same process, except between the steps you give the person a chance to respond and you hear them out. Remember to keep on track and try not to get distracted down tangent conversations. Sometimes it can’t be helped, but keep your conversation short and to the point.
Your objective when you call isn’t to get them to sign up either. It’s to connect and relate to them, find out where they are in life, and then get them to make a decision to take action. Let’s take that script again, and tweak it a little.
== Example Script ==
Hi <name>,
My name is Dexter from Virtual Profit Network. How are you today?
(wait for response)
Good. Hey, I’m responding to your request for information. I understand that you’re looking for a way to make some extra money, is that still the case?
(wait for response)
Good. Why are you looking, if you don’t mind me asking?
(wait for response)
I understand completely. Let me tell you about myself. (If the situation is the same say so, if not say my situation was a little bit different).
My name is <name> and I
was looking for a way out of a tough spot. I don’t know if you know what it’s like to be broke and have bills piling up that you couldn’t pay, and was frustrated because no matter what you did, no matter how hard you tried, you just couldn’t seem to make enough money.
That’s how I was for me. I had lost my job to downsizing and the unemployment checks were running out and it was frustrating because I just couldn’t seem to find work at all, no matter how hard I looked. It’s true. There aren’t that many jobs around anymore!
I don’t know if you know if you know what it’s like to feel hopeless but that’s how I felt, being broke, not being able to provide for my family the way I should. I felt hopeless and worse, I felt like a failure every time I looked others being able to do things like go on vacations or even buy something nice for a loved one.
Do you know how what that’s like to feel like a failure? (slight pause) I was a failure, and that’s why I started looking for a way to make extra money… Then I found the Virtual Profit Network.
It was a game changer. I had been searching for a way to make money for a while and I saw this crazy little ad, (probably like the one you saw to get here), that said make money today… no start up costs. I was broke so not having to put any money out and make money? I was very skeptical but i opted in anyway, like you did, and what they said made sense!
So I decided to give it a try and got in.
I did the free offer, which was a breeze, (that’s how you get it for free), and it was exactly what they said it would be. Now I’m building in a business that puts $20 in my PayPal over and over again just for posting ads, plus a chance to earn residual income on top of it!
I finally something that isn’t all hype or another cheap product or someone trying to get me to draw circles and do home meetings or any of that crazy stuff I’ve done before. A real way to make money. Sure it’s just $20 bucks at a time, but it adds up fast!
The best part is that I wasn’t doing this alone! I’m part of a group of people who are the most insightful and helpful in helping me to be successful and to be around people like Larry Beacham (Google him) and all of the awesome members helping each other is priceless.
If you’re truly serious about making extra money, regardless of your reasons for looking, Virtual Profit Network works! I know it because it’s working for me and I’m just a musician, and if it works for me, then I know it can work for anyone.
I don’t know if you like easy or not, but I like easy, don’t you?
(wait for response)
Okay, listen <name>. I have others that I need to speak with about making some money. What I want to know is what you think. It’s free to get started and if I were to send you to our orientation, will you be willing to get start today?
(If no)
Okay, well it was nice to meet you <name>. I’m sorry this wasn’t right for you. I know we didn’t get a chance to talk much but I think you’re someone that I can relate with on a professional level. Do you mind if I send you an email with my contact information?
If you have any questions I’d be glad to answer them.
(if yes)
Great. In just a few minutes, I’m going to email you with my contact information and a link to our orientation. Just click the link, watch the orientation and do the steps. If you get hung up, have any questions, or need help, just call or email and I’ll be glad to walk you through it.
== End Example Phone Script ==
Most times when following up by phone I get a voice mail, which is fine. For that I fall back to a short version of the formula and tell the person that I am going to send an email to the address provided and remind them to check their email and look out for it.
I hope this helps some you get past the sticky points of doing a follow up.
For more information about Virtual Profit Network, click here.
For more information about the Empower Network, click here.
To your success!
Dexter
PS: If you haven’t done so already, download your free copy of the Winning Blog Tactics online marketing strategy guide, which helped one of my clients reach more than 5,300 page views! Click here.
